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Context:
"The Blueprint for Joy" was a week-long yoga conference featuring international yoga and meditation teachers and prominent authors. The promotional campaign included outdoor banners, posters, postcards, magazine ads, and a website.
My role:
+ I was the art director for the project. I designed and developed the overall visual concept for the branding (overlaying a vintage subtle body anatomy map over contemporary photography), key art, and color palette for the campaign.
+ I collaborated with the photographic duo Les Guzman to select the most dynamic and iconic images from their preexisting photography for the Union Square banners.
+ I directed and oversaw the design of all of the promotional materials.