Creative Director + Designer
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COOKIE DEVI


 

COOKIE DEVI

BRAND IDENTITY

Context:

Cookie Devi is a woman-owned, small baked goods business based in NYC. The cookies are vegan, gluten-free, homemade, and organic.

My role:

+ I designed the company’s logo and color palette, which was used on cards, stickers, cookie tins, and in-store signage.

+ I created the company name. The word “devi” means goddess in Sanskrit. The name alludes to the owner of the company who runs the company single-handedly, doing all of the baking, packing, distribution and marketing on her own.