MTV FREE RIDE

This project was featured in Step Inside Design magazine's best designs of the year issue.

Context:

MTV needed promotion for an on-air contest dubbed "Free Ride" which was developed in conjunction with the National Resource Council. The spot voiced by rap artist Nas offers viewers the chance to win hybrid cars and college scholarships by writing about how they envision their world and their future.

My role:

+ I was the lead designer and animator on the project. I oversaw a small team of designers and animators at Eyeball NYC and collaborated with the lead illustrator Hye-Jin Hwang.

Creative Director: Limore Shur