Nickelodeon uses seasonal branding to refresh its brand look on-air. Brand style guides serve to unify the on-air look, so that elements created by the in-house team and out of house vendors look unified and cohesive.
+ As Creative Director at Nickelodeon, I created style guides to set and maintain a visual direction for the brand on-air and off-air. This style guide was for spring/summer season and the goal was to evoke excitement about new shows and celebrity appearances on Nickelodeon.
+ The style guide begins with a mood board to set the tone for the typography and visual style for the season. It then breaks down the components of the look: color palette, type and character treatments, sample compositions.